- About StarPound
MechanixLoop.com Chooses StarPound's Enterprise 2.0 Platform
January 27, 2009
FOR IMMEDIATE RELEASE:
MechanixLoop.com Taps New Revenue Stream, Drives Consumer Traffic to Local Auto Repair Centers Via Click-to-Talk Capabilities from StarPound Technologies
Technology channels online interest to live voice leads for auto repair industry
ATLANTA, Ga. — January 27, 2009 — StarPound Technologies, the innovator in open-source solutions that streamline the way businesses electronically interact and communicate with customers, today announced that MechanixLoop.com has implemented its open-source software platform to channel live, quantifiable business leads to the automotive repair industry. Voice telephony technology from StarPound is enabling MechanixLoop.com to escalate consumer needs for auto repair to a personal voice interaction with a local automotive center — transforming static online leads into active revenue opportunities for its customers.
Consumers who search for automotive resources at www.mechanixloop.com enter any U.S. zip code to retrieve resources for auto repair in their area, review or share consumer feedback — and now, — opt to "click to talk" with an auto center, set an appointment or ask a mechanic a question. "StarPound Technologies provides us with the unique ability to virtually create a human business exchange by uniting in real-time an online consumer who has an auto repair need to a viable auto resource," said Mathew Sweezey, founder and Chief Executive Officer, MechanixLoop.com, a nationwide online search engine for automotive repair resources.
By implementing StarPound's voice telephony technology to power its online lead generation process, MechanixLoop.com can systematically "introduce" a website lead by phone to an auto center before connecting the consumer to the business. Sweezey explained that the technology also allows participating auto centers to identify who is walking into their centers, for what type of service, where that person came from — and compare this data with how much they paid in advertising and revenue generated from a visit. "Few businesses can report this type of value for advertising paid for after the fact," he said.
"Teaming with MechanixLoop.com and learning about its business model and goals gave way to a creative exchange about how StarPound's technology could bring to life communication among this online community of auto centers and people searching for auto service," said Scott Burkett, Chief Operating Officer of StarPound Technologies. "Any business entertaining the option to connect buyers and sellers in an online marketplace, communicate-enable an online community or even integrate Internet telephony into enterprise workflow can reduce development efforts, gain scalability and get to market faster by using the StarPound platform."
By modeling MechanixLoop.com's lead generation business processes into telephony, StarPound fundamentally created a system that tracks on a transactional level the buyer-to-seller relationship, and closed the loop with data about the encounter. "Each time we engage with a new partner, we discover ways to use our technology that we had not previously envisioned. StarPound is the go-to solution for any type of business looking for an affordable technology capable of molding to any enterprise business process and making it exponentially more efficient," said Burkett.
Sweezey, who started the auto repair search engine a year ago concurred, "StarPound helped us turn non-revenue features on our website into revenue producing streams for our business. Without it, we'd be missing this opportunity — and the revenue associated with it."
Founded in 2007, MechanixLoop.com is a free search engine for locating automotive repair resources in the United States. Visitors access the most consumer-generated reviews for local automotive repair centers and locate convenient and reputable car services. Repair centers are ranked based on Consumer Generated Reviews from across the internet; a ranking is formulated based on people experiences reported online. Additional services available for a fee at MechanixLoop.com include "Ask a Mechanic" and "Auto Reminder." The site also offers auto centers online reputation management and advertising solutions for the auto industry.